The Problem
Pulse had a strong community, but the digital experience made joining and staying engaged harder than it needed to be.
67% of abandoned carts went completely unaddressed
Sales team spending 14 hours per week on manual follow-up emails
No visibility into which leads were worth prioritizing
Customer re-engagement rate sitting at just 8%
The Solution
NoveQ created a member journey that connected discovery, onboarding, and retention in one considered system.
A refreshed membership flow introduced guided onboarding, personalised follow-ups, and a clearer content hub for classes and events. The studio team gained simple tools to see where members needed attention without adding more admin.
The Results
A Better Rhythm From Day One.
$40K in recovered monthly revenue within 30 days of launch
Customer re-engagement rate increased from 8% to 34%
Sales team manual follow-up time reduced from 14 hours to 90 minutes per week
Abandoned cart recovery rate improved by 310%
Pipeline visibility increased by 100% through real-time dashboard
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