The Problem
Harbor House had a distinctive place to stay, but the online journey made it difficult for guests to understand what made it special.
67% of abandoned carts went completely unaddressed
Sales team spending 14 hours per week on manual follow-up emails
No visibility into which leads were worth prioritizing
Customer re-engagement rate sitting at just 8%
The Solution
NoveQ shaped the experience around atmosphere, confidence, and a shorter path from first impression to booking.
The new site brought the rooms, neighbourhood, and booking details into one coherent story. Better availability cues, clearer room comparisons, and thoughtful enquiry automation helped guests decide with less hesitation.
The Results
More Intent. More Direct Stays.
$40K in recovered monthly revenue within 30 days of launch
Customer re-engagement rate increased from 8% to 34%
Sales team manual follow-up time reduced from 14 hours to 90 minutes per week
Abandoned cart recovery rate improved by 310%
Pipeline visibility increased by 100% through real-time dashboard
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