About us

A Small Team With a High Bar for What "Done" Means

We Got Tired of Watching Businesses Get Sold Promises They'd Never See Delivered. So We Built the Agency We Wished Existed.

Fashion portrait photography

4.9/5

Trusted by 111+ businesses.

Est. 2017

About us

A Small Team With a High Bar for What "Done" Means

We Got Tired of Watching Businesses Get Sold Promises They'd Never See Delivered. So We Built the Agency We Wished Existed.

Fashion portrait photography

4.9/5

Trusted by 111+ businesses.

Est. 2017

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Years of Experience

Our team has been building automation systems and AI-powered workflows long before it became a buzzword

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Businesses Served

We've worked across enough industries to know what works, what doesn't, and how to skip straight to the part that moves the needle.

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Average Client ROI

We measure success the same way our clients do, in revenue gained, hours saved, and costs cut.

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Client retention and expansion rate

Once businesses see what a properly built AI system delivers, they don't go back.

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0

+

Years of Experience

Our team has been building automation systems and AI-powered workflows long before it became a buzzword

0

0

+

Businesses Served

We've worked across enough industries to know what works, what doesn't, and how to skip straight to the part that moves the needle.

0.0

0.0

x

Average Client ROI

We measure success the same way our clients do, in revenue gained, hours saved, and costs cut.

0

0

%

Client retention and expansion rate

Once businesses see what a properly built AI system delivers, they don't go back.

The businesses that win with AI aren't the ones who adopt it first. They're the ones who implement it right.

Ryan Callahan

Head of Strategy & Client Success

Our approach

AI Should Fit Your Business. Not the Other Way Around.

The best AI system is the one built specifically for how your business actually works, not how a template assumes it does.

01

We diagnose first

We spend the first phase of every engagement listening, mapping, and auditing before a single recommendation is made.

01

We diagnose first

We spend the first phase of every engagement listening, mapping, and auditing before a single recommendation is made.

02

We build for adoption

The best AI system in the world is worthless if your team doesn't use it. Every build is designed around the people who will actually operate it.

02

We build for adoption

The best AI system in the world is worthless if your team doesn't use it. Every build is designed around the people who will actually operate it.

03

We optimize continuously

We monitor performance, gather real data, and continuously refine every system to make sure results compound rather than plateau.

03

We optimize continuously

We monitor performance, gather real data, and continuously refine every system to make sure results compound rather than plateau.

Trusted by our clients

Our team

The people behind the work

Every person on this team is exceptionally good at what they do and they care about the outcome as much as you do.

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Tracy James

Founder & CEO

Tracy built NoveQ after a decade inside enterprise technology companies watching businesses overpay for AI consulting.

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Tracy James

Founder & CEO

Tracy built NoveQ after a decade inside enterprise technology companies watching businesses overpay for AI consulting.

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Oliver Bennett

Head of AI Engineering

He's the person who figures out how to make the thing that's never been built before.

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Oliver Bennett

Head of AI Engineering

He's the person who figures out how to make the thing that's never been built before.

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Oliver Bennett

Head of AI Engineering

He's the person who figures out how to make the thing that's never been built before.

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Aisha Kapoor

Lead Automation Architect

Aisha specializes in the part most agencies skip, making sure the system actually fits the way a business operates.

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Aisha Kapoor

Lead Automation Architect

Aisha specializes in the part most agencies skip, making sure the system actually fits the way a business operates.

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Aisha Kapoor

Lead Automation Architect

Aisha specializes in the part most agencies skip, making sure the system actually fits the way a business operates.

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Ryan Callahan

Head of Strategy & Client Success

Ryan is the first person new clients talk to and the last person they hear from before going live.

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Ryan Callahan

Head of Strategy & Client Success

Ryan is the first person new clients talk to and the last person they hear from before going live.

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Sofia Andersen

AI Marketing Specialist

Sofia sits at the intersection of marketing strategy and AI implementation

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Sofia Andersen

AI Marketing Specialist

Sofia sits at the intersection of marketing strategy and AI implementation

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Nate Oduya

Data Engineer & Analytics Lead

If your data exists somewhere, Nate can make it useful.

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Nate Oduya

Data Engineer & Analytics Lead

If your data exists somewhere, Nate can make it useful.

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Nate Oduya

Data Engineer & Analytics Lead

If your data exists somewhere, Nate can make it useful.

FAQ

Everything You Need to Know Before Taking the Next Step.

We know you've got questions before committing to anything. Here are the ones we hear most

Getting Started

The Work

Pricing

Results

How do I know if my business is ready for AI implementation?

If your team is spending significant time on repetitive tasks, your data is sitting unused, or you're watching competitors move faster without understanding why — you're ready. You don't need to have an AI strategy already in place. That's what the discovery session is for. We've worked with businesses at every stage of AI readiness and the starting point is always the same — a clear picture of where you are right now.

What happens on the first call?

It's a 30-minute conversation with a senior member of our strategy team. No pitch deck, no sales script. We ask about your business, your current operations, your biggest bottlenecks, and what good results look like for you. By the end you'll have a clear sense of whether NoveQ is the right fit and what working together would actually look like.

Do you work with businesses outside the US?

Yes. Our team works with clients globally. All strategy sessions, check-ins, and reviews are conducted remotely, and our systems are built to integrate with tools used across every major market.

Still have a question that isn't answered here? Book a 30-minute call and ask us directly.

Ryan Callahan

Head of Strategy & Client Success

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Every Great Engagement Starts With a Single Conversation.

"Most of the best client relationships we have started with someone who wasn't even sure they were ready."

Ryan Callahan

Head of Strategy & Client Success

Annual revenue

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NoveQ

123 Street, Metropolis, State, ZIP

Monday to Friday: 9:00 AM – 6:00 PM

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Parallax media

Every Great Engagement Starts With a Single Conversation.

"Most of the best client relationships we have started with someone who wasn't even sure they were ready."

Ryan Callahan

Head of Strategy & Client Success

Annual revenue

By submitting, you agree to our

and

NoveQ

123 Street, Metropolis, State, ZIP

Monday to Friday: 9:00 AM – 6:00 PM

Subscribe to our newsletter

Crafted in

By

© 2026 All rights reserved

Parallax media

Every Great Engagement Starts With a Single Conversation.

"Most of the best client relationships we have started with someone who wasn't even sure they were ready."

Ryan Callahan

Head of Strategy & Client Success

Annual revenue

By submitting, you agree to our

and

NoveQ

123 Street, Metropolis, State, ZIP

Monday to Friday: 9:00 AM – 6:00 PM

Subscribe to our newsletter

Crafted in

By

© 2026 All rights reserved

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